Charles Cantu

CEO & Founder

Reset Digital, Inc.

Charles Cantu is the dynamic CEO and Founder of Reset Digital, Inc., a trailblazing advertising technology firm that revolutionizes how brands engage with all audiences through digital platforms. With a visionary approach and over two decades of experience in advertising technology, Cantu has established himself as a pivotal figure in the intersection of technology and the open internet.

Before founding Reset Digital, Cantu honed his skills in several high-profile roles within the advertising industry, where he became known for his innovative strategies and commitment to transformational business models. His career is marked by his passion for leveraging technology to create advertising solutions that not only reach but resonate deeply with people.

At Reset Digital, Cantu has spearheaded initiatives that harness the power of data and technology to provide clients with precise, emotionally-relevant advertising solutions. Under his leadership, the company has grown to become a leader in the field, known for its proprietary technology platforms that enable advertisers to engage effectively with targeted demographics and, or, psychographics at scale. His work often focuses on advertising practices that promote human agency while producing stellar performance for for some of the largest and most forward thinking advertisers.

Charles is also an advocate for the transformative power of technology in addressing socioeconomic inequities and is involved in various initiatives aimed at empowering young people within the technology and advertising sectors. His leadership extends beyond business achievements, marked by his commitment to mentoring young professionals and supporting entrepreneurship globally.

Recognized for his contributions to the industry, Charles has received numerous awards and accolades. He is a frequent speaker at industry conferences, where he shares his insights on digital innovation, inclusive marketing, and corporate responsibility. Charles is faculty for the Revenue Enablement Institute and board member for the Leadership | Institute for Advertising Ethics. Charles has also served as committee co-chair of the Marketing Accountability Standards Board.

As the digital advertising world continues to evolve, Charles Cantu remains at the forefront, driving RESET towards new horizons and continuing to challenge the status quo to deliver solutions that drive effectiveness in advertising while solving bigger systemic issues in both society and advertising.