Elizabeth is a graphic designer with a deep passion for design, typography, and fashion. A graduate of the Universidad Autónoma Metropolitana, one of Mexico’s leading design schools, she brings over 19 years of experience with top-tier agencies, including Ogilvy, Lowe, BBDO/Proximity, and Leo Burnett.

Throughout her career, Elizabeth has managed iconic brands such as Cerveza Sol, Pepsi, Nestlé, P&G Laundry LATAM, and Kellogg's, crafting impactful omnichannel communication strategies. Her work with P&G laundry brands deepened her expertise in regional markets and earned her team numerous prestigious awards, including Effie, El Sol, and El Ojo de Iberoamérica.

For the past three years, Elizabeth has served as Creative Vice President at Vector B, where she has led award-winning campaigns for Grupo Bimbo brands, recognized by honors such as Cannes Lions, Gerety Awards, Clio, and the Webby Awards.

Elizabeth has been a member of her office's Diversity, Equity, and Inclusion Committee for four years and a coach in McCann WorldGroup LATAM’s ‘See it, Be it’ program. She has also been a jury member for renowned festivals, including Cannes Lions, The One Show, Effie LATAM, El Ojo de Iberoamérica, and Mexico’s Círculo de Oro.