Jamie is the Global Managing Director of MarTech & Data Strategy at Havas Media Group. In that role, Jamie is responsible for driving Havas Media’s data & technology strategy including its strategy for approaching complex industry changes and the use of data & technology in our distinctive Mx planning process. Additionally, Jamie is responsible for leading the data & measurement strategy for Havas Media’s largest global clients. Prior to this role, Jamie was the US head of DBi, Havas Media’s data and technology consulting group, where she provided strategic guidance in the areas of data, analytics and marketing technology to Havas Media and its roster of clients. Jamie’s expertise focuses on defining business and marketing challenges and determining how to leverage data, tools & technology to solve them.
Jamie’s experience began at Avenue A| Razorfish, where she played key roles in managing clients’ digital marketing and measurement efforts. From there, she joined WPP’s Data Alliance, a collaboration of data experts and consultants that help WPP’s top 40 clients including Red Fuse Communications, WPP’s integrated marketing team dedicated to the global Colgate Palmolive business.
In addition to her work at Havas Media, Jamie served as a judge for the 2020 WARC Media Awards in the Effective Use of Technology category, the 2022 FOMG awards and is also a member of the MediaWeek advisory council and the Meta Marketing Data & Measurement Council.