With over 20 years of experience in global advertising networks such as FCB, Saatchi & Saatchi, TBWA, and MWG, Joy Zhu is a dynamic force in business and integration planning.

She joined McCann Worldgroup in 2014 as Planning Director, developing her expertise in wellness and the IMF category through strategic thinking.

Joy served as the National Business Strategy Director for Babytree.com, China’s largest Mom & Baby platform, where she became a trusted partner in data marketing and EC marketing.

In 2016, Joy rejoined MWG as General Manager of MRM China, where she led the office to numerous accolades, including Agency of the Year, Effie, and One Show awards.

In March 2021, she embarked on a new chapter at McCann Health China, focusing on accelerating digital health initiatives to explore new opportunities in the health and wellness market.

AWARDS：

2018 Digital Agency of the Year at Campaign Asia, Silver

2017 Digital Agency of the Year at Campaign Asia, Bronze

2020, 2021, 2023 Specialist Agency of the Year Greater China, Silver