Juanita León is a globally minded marketing leader with over 15 years of experience driving strategic growth and brand equity in the beverage industry and others. As the Director of Local Premium Brands at AB InBev Colombia, she has led iconic beer brands like Club Colombia and BBC, elevating them in a competitive market and spearheading innovation in the premium segment. Her journey at AB InBev spans nearly six years, during which she has excelled in roles that include leading influencer and PR strategies for more than 10 beer brands and overseeing global brands such as Cerveza Corona and Budweiser. Juanita’s expertise lies in connecting creativity with business impact, crafting campaigns that not only win hearts but also drive measurable results.

With a proven track record of managing both global and local brands in Colombia, Juanita brings a unique perspective to the jury panel at the Dubai Lynx Festival as an international voice in marketing that drives impact. Her work has been recognized with awards at prestigious festivals, including Cannes Lions, Effie, LIA Awards, CLIO, and El Ojo de Iberoamérica. Passionate about fostering collaboration between agencies and brands, she champions creativity that transcends borders, resonates with diverse audiences, and fuels meaningful connections between consumers and the brands they love.