Chairman & Chief Creative Officer
TBWA\Santiago Mangada Puno, PHILIPPINES
Melvin has been raising the flag for Philippine creativity worldwide. His agency has consistently been honored at the world’s most prestigious advertising award shows. A three-time awardee of Campaign Asia’s Southeast Asia Creative Person of the Year, he is often a member or jury president of local and international festivals. Melvin has led TBWA\SMP to its record-breaking ten citations as 4A’s Philippines Agency of the Year. Regional and local publications have repeatedly ranked him as the country’s top creative. The 4A’s Creative Guild of the Philippines inducted him as the first Hall of Fame member in 2001 and awarded him the Lifetime Achievement Award in 2021. Beyond creating powerful campaigns, Melvin has nurtured young talent through the TBWA\cademy, a scholarship fund for advertising students from poor communities. He is an adjunct professor of the University of the Philippines College of Fine Arts and is severally a board trustee of Bright Halls, a non-profit orphanage for abandoned infants; Canvas.ph, an organization that promotes reading among children in poor communities through art; and the Museum Foundation of the Philippines.