Experiences:

Pannarai is a highly accomplished marketing and advertising professional with 17 years of progressive experience. Her career began as an Art Director at a local agency in Bangkok, where she honed her foundational creative skills. Seeking to further enhance her expertise, she pursued advanced studies in advertising and design at the University of Leeds.

Following her international education, Pannarai transitioned to Shanghai, serving as a Senior Art Director at J. Walter Thompson. Upon her return to Bangkok, she leveraged her global perspective to assume leadership roles, including Creative Group Head and Associate Creative Director.

Pannarai's leadership trajectory continued at Cheil Worldwide Thailand, where she advanced from Creative Director to Executive Creative Director. Currently, she leads a dynamic team at Ogilvy & Mather Thailand, consistently delivering impactful campaigns that resonate with both clients and consumers. Her extensive industry contributions and creative leadership are recognized through invitations to judge prestigious advertising competitions, including the One Asia Creative Awards 2023 and Mad Stars 2025, where she served alongside a distinguished panel of industry leaders.

Handling Account: Garnier, Protex, Colgate, Cremo, Minere, Milo, Halls, Fanta, Rojukiss, Trip.com

Judging Experience:

MAD STARS 2025 : Print/Radio & Audio/ Design/ Direct/ Strategy/ SDGs

Young Stars 2025 (Under MAD STARS 2025)

One Asia 2023 : Design/ Print / OOH/ IP&Product Design / Branded Entertainment / Experential & Immersive

Gerety 2020 : Media/ Innovation/ Entertainment/ Communication/Craft/ Brand Experience

Adman 2019 : Print/ Outdoor/ Direct

Awards:

Best Campaign Idea at Adman 2020 : The Samaritans of Thailand, The Story of Anonymous Samaritans Bronze Branded Experience Original Live Entertainment at Adman 2018 : Heineken, Star VentureFinalist Brand Installation & Exhibition Design at Adman 2018 : Heineken, Star VentureGold Event or Experiential Marketing Campaign at Dragons of Asia 2017 : Heineken, Behind The Star ExperienceBest Event or Experiential Marketing Campaign at MAA Awards 2017 : Heineken, Behind The Star Experience