With more than 25 years experience across multiple marcomm disciplines, Parveez leads the Strategy Team at MSL India and has been with the firm for 14+ years.

Parveez started his career in advertising, working with Ulka (now FCB-Ulka), Ambience Publicis and Bates 141 (WPP). He then went on to set-up the digital practice at MSL India before incubating the strategic planning function.

A strong advocate of data-first integrated communication, at MSL India, Parveez works across teams to help develop solutions for clients’ reputation challenges.

A construction engineering graduate and a management postgraduate from Bombay University, Parveez likes off-beat travel, and indulges in Sufi and classic rock music.