Pedro Santos is a media strategist and business developer driven by creativity and innovation. His career spans diverse creative industries, where he has consistently harnessed the power of media to amplify the impact of campaigns.

As Chief Growth Officer at Zelva, he has spearheaded the implementation of advanced tools such as AI-powered Media Mix Models and predictive analytics, ensuring precise resource allocation across channels to maximize client ROI. His expertise lies in deeply understanding emerging channels and trends, allowing him to craft bespoke media territories and select the most effective platforms to engage specific audiences.

Passionate about tailoring creative approaches for distinct media environments, Pedro ensures that every campaign resonates authentically and delivers measurable impact. This approach has led to the successful execution of over 100 projects, positioning Zelva as a leader in integrated media solutions.

During his tenure at Zelva, the company has achieved over 3X growth in just two years, securing 15+ new clients and expanding internationally. He is dedicated to blending data-driven insights with innovative storytelling to create campaigns that connect with audiences on a global scale and set new industry benchmarks.