Raymond Otene McKay is an Indigenous Chief Creative Officer based in Aotearoa (NZ). He helms the RUN agency. McKay has been acknowledged locally and internationally:

D&AD Winner 2024

Cannes Lions 2023 Finalist

Axis Awards 2023 Cultural Axis

Spikes Asia 2023 2 x Silver 2 x Gold and Grand Prix

D&AD Judge and Speaker 2022/2023

Clios 2022 Judge

Student Orcas 2021 Judge

Middlemore Foundation Board Member

Ad Stars 2021 Judge

Axis Awards NZ

Indigi-X Initiative Canada

Spotify - Outside Voices BIPOC Global Initiative

Google Rare Steering Group

Fast Company Innovation By Design Awards

Ad Stars Awards

Communication Arts Awards

Best Design Awards

Australian Graphic Design Awards

Indigo Design Awards

Campaign Asia 40 under 40

Lürser’s Archive

New Zealand Marketing Awards

Square Awards

Raymond is of Ngaati Mahuta / Ngāti Rongomaiwahine / Ngāti Porou / Ngāti Pūkeko / Scotland and Irish (genealogy).

He has worked at the highest level of advertising for 20 years, in some of the world’s most awarded creative agencies, now his own.

Raymond is passionate about championing Māori, Pacific and BIPOC whānau (family), and recently launched an online platform, Orator Circle, to showcase their stories. He is also a guest lecturer at AUT university, where he shares his knowledge of the advertising and design industry particularly with an Indigenous focus.

After graduating from AUT University with a Bachelor of Communication Studies, Raymond was hired to work as a creative at Colenso BBDO and further honed his craft as an Art Director in other major networks here in New Zealand and Australia.

During his career Raymond has worked on global brands and retail accounts including The FAO of the United Nations, The Government of Niue, Tourism New Zealand, Air New Zealand, Pacific Blue, Emirates, Ministry of Foreign Affairs & Trade, TV3, TVNZ, Sky TV, Toyota, The Warehouse, Chrysler, Volkswagen, Frucor, Fonterra, Placemakers, Les Mills and various other international brands.

Raymond is also experienced in a variety of categories and disciplines, Raymond thrives on any creative business challenge. Exposure to all facets of advertising and strategy, has enabled him to effectively navigate the gap between traditional and digital communications.