Roberta "Beta" Raduan – Managing Director, LATAM

With 25+ years of experience, Roberta is a recognized executive in the communications and business sectors. Currently, Beta serves as the Executive Director for Latin America at Klick Health, joining the agency's global leadership team.

Klick is the largest independent health agency in the world and Cannes Lions’ #2 Healthcare Network of the Year.

Previously, Beta Raduan was the Executive Director at Havas CX Brazil and Digital Executive Director at Havas Brazil; Co-founder and General Director of agencies such as Versão Beta, Sinc, and Euro RSCG 4D

Beta has an entrepreneurial spirit and a passion for guiding multidisciplinary teams through complex industry challenges.

She has served as a jury member for prestigious awards, such as the Cannes Lions International Festival of Creativity Awards in Health 2024 and El Ojo de Iberoamerica in 2023.