Sophie is the Head of Planning & Connection at Spark Foundry. In her relentless pursuit of media craft excellence, she has been recognised as one the ‘Best of the Best’ planning directors in Australia. She is a voracious reader and notorious over thinker, someone fuelled by a deep curiosity about the who, what, when, where, why and how. She has spent her career working side by side with creatives and analysts – a unique combination that fuels her ability to produce work that works. She is excited by complex problems, relishing the opportunity to learn from great thinking and thinkers and pass on that knowledge to the next generation of planners.