Tom Beckman is the Global Chief Creative Officer at Weber Shandwick, and he serves since 2015 in the Global Creative Leadership Group for McCann Worldgroup. Under his leadership, Weber Shandwick has been the most awarded PR-firm in the in world four times the last five years. He has won most industry awards, including recognition from the UN. Tom is a frequent jury member and keynote speaker at international industry event including Cannes Lions, Dubai Lynx, Eurobest, Spikes Asia, Ad:tech London, Global PR summit Miami and ICCO. As a TED Ads Worth Spreading Advocate Tom was part of the exclusive group of industry experts overseeing the advertising initiative of TED.