Brand Experience & Activation
Creative Commerce

Uyen Pham

Uyen Pham
Brand Experience & Activation
Creative Commerce

Uyen Pham

Chief Marketing Officer

Ninety Eight

VIETNAM

Biography

Pham Nha Uyen is a business and marketing executive who shares a passion for developing the next generation of leaders. She has extensive experience in business management and marketing across a diverse range of organizations, from well-known multinational corporations to local companies. Currently, she serves as the Chief Marketing Officer (CMO) of Ninety Eight, a leading blockchain ecosystem in Asia, where she leads multiple functions to drive growth through marketing initiatives.

Before her current role, Uyen was the CEO of Provence Consumer Goods and the Regional Marketing Director at Coca-Cola Indochina. Under her marketing leadership, Coca-Cola has expanded its portfolio and strengthened its brand equity through numerous strategic marketing initiatives.

Uyen is also a respected leader in the marketing industry. She has been an active member of the management boards of MMA APAC, MMA Vietnam, is a partner of the Young Marketer Organization, and is honored to be the recipient of the Philip Kotler Excellent Marketing Leadership Award for 2022.