Head of Creative Works
Vanessa has built her 20 yrs expertise in brand strategy and content, going from creative agencies to entertainment, adding a strong digital aspect to it more recently, by leading Creative Works teams within Google/YouTube. Driving brand strategy, creative conception to content production for clients such as Telco leader (first co-created long form movie), Health & Beauty (first time a menstrual brand showed only men in the ad), Opera de Paris, Nestle, Engie, L'Assurance Maladie. Now Vanessa is focusing on driving Google's clients and creative agencies to make the most of YouTube and other tech innovation. She believes in the infinite power of creation that can move the lines on a social, human and business level, specially when it comes to video/film.