Warangrat Rattanabumrung is a creative force redefining the intersection of advertising, entertainment, and culture. With over a decade of experience in global and independent agencies, she has been shaping work that challenges the framework of traditional advertising models.

As Creative Director at SOUR Bangkok—the first independent agency in Thailand to target the women’s market—Warangrat has been instrumental in the agency’s success, including winning Campaign’s Southeast Asia Boutique Agency of the Year for seven consecutive years (2018–2024) and Agency of the Year at ADFEST 2021.

Her work reflects entertainment-driven creativity with a deep understanding of audience engagement, blending advertising with entertainment, storytelling, and digital culture. A major achievement includes leading as creator and promoter of ‘Girl From Nowhere,’ the Netflix Original Series that trended in 13 countries and will premiere its new season in 2026.

Moreover, her campaigns have won prestigious awards like Cannes Lions, D&AD, and The One Show. She represented Thailand in the Young Cannes Lions 2021, won The One Club Next Creative Leaders in 2022, and served as a jury member in 2023 and at Ciclope Awards 2024.

Warangrat believes creativity should shape culture and is dedicated to bridging advertising and entertainment while empowering female creative leaders.