Winners Spotlight
Want to give your work the best chance of success at Dubai Lynx this year? You’ll need to know what great looks like.
Last year’s winning work was groundbreaking, bold and ready to drive the future of the industry. Here’s a look at some breakthrough pieces from Dubai Lynx 2025.
Works Like Magic
Agency: Impact BBDO, Cairo Company: Floward Award: Bronze, Film Lynx
Objective: Establish Floward as a global brand across the Middle East and Europe.
Impact: The campaign achieved over 390m views across all platforms and resulted in 54% more sales than the previous campaign.
Test My Dacia
Agency: VML, Casablanca Company: Dacia Award: Gold, Creative Strategy Lynx
Objective: Drive sales by addressing customer skepticism.
Impact: The campaign resulted in a 30% rise in repeat app visits and a 16% increase in sales.
Notes on Notes
Agency: ADPRO&, Amman Company: Capital Bank Award: Bronze, Print & Publishing Lynx
Objective: Promote the bank’s loan portfolio.
Impact: The campaign resulted in an 11% increase in loan-based inquiries to the call center, a 23% increase in website traffic and a 17% increase in loan-specific traffic on capitalbank.jo..
Careem Beach
Agency: Careem, Dubai Company: Careem Award: Grand Prix, Outdoor Lynx
Objective: Increase sales by unlocking a new customer stream.
Impact: The campaign resulted in over 10,000 app downloads in beach areas and over 4,000 orders at beach locations in the first week alone. Customers who experienced the product were 1.7x more likely to return.
5 vs 5
Agency: BigTime Creative Shop, Riyadh Company: Riyadh Season Award: Grand Prix, Entertainment Lynx
Objective: Increase hype and ticket sales for ‘The Undercard’ fight.
Impact: The campaign resulted in a sold out event and 1.8m in pay per view sales.
Entry advice from former Jury members
“Read what category you are submitting for. Some of the entries we saw were just misplaced.”
We sat down with Sibu Mabena, Founder and Chief Creative Officer at Duma Collective and member of the 2024 Entertainment Lynx Jury, to talk trends and themes, entry advice and her biggest takeaways.
“The more specific you can be to the exact region that you are in, that's where the real treasure lies.”
Hear from Haydn Kerr, Executive Creative Director at Track+Tribal Aotearoa and member of the 2024 Digital and Social & Influencer Lynx Juries, as he talks trends and themes, entry advice and his biggest takeaways.
“If your campaign has created an impact within the region or changed consumer behaviour, that's really important to highlight.”
We sat down with Ilma Afzal, member of the 2024 Creative Effectiveness and Creative Strategy Lynx Juries and Strategy Director at Jack Morton Worldwide, to talk trends and themes, standout work and entry advice.
“You can tell there’s passion behind them, you can tell that there's heritage and culture immersed in those projects.”
Hear from Luis Aboyte, Creative Director at Landor, Chicago, and member of the 2024 Design and Industry Craft Lynx Juries, as he talks standout work and entry advice.