Ideas Insights Connections
Hear from global jurors, brand leaders, and creators about what’s working in the region and globally.
Creativity Week is a series of sessions leading up to the Dubai Lynx Awards Ceremony. It brings together marketers, creatives, and industry leaders for practical discussions and networking. Hear from global jurors, brand leaders, and creators about what’s working in the region and globally.
Be part of the conversation. We are inviting submissions for speakers via the call-for-content.
What We’re Looking For
Speakers for Existing Sessions: Do you know someone who would be perfect for one of our planned sessions? Nominate them and help us bring fresh perspectives to the stage.
Your Own Session or Panel: Have a bold idea for a talk, workshop, or panel? Submit your concept and lead the conversation.
Submissions deadline - 15 January
The detailed schedule will be announced soon. Stay tuned with the latest updates by joining our newsletter.
Brand AM: Fueling the day with ideas, insight and influence
Start the day with short talks and discussions on current industry topics. From practical insights and fireside conversations to a behind-the-scenes look at notable campaigns, start your day with the perfect mix of creative inspiration.
Keynote Sparks
High-energy, 10-15 minute TED-style lightning talks from global CMOs, cultural commentators, and creative pioneers. These sessions are bold, idea-led, and designed to provoke fresh thinking.
Ignite your imagination with rapid-fire insights from visionary minds. Keynote Sparks sets the tone for a day of bold ideas and inspiration.
The Brand Debate
A live, moderated debate tackling the industry’s most pressing questions. Two opposing viewpoints, a dynamic discussion, and a live audience keep it interactive and engaging.
It’s your chance to be part of the conversation.
Explore the Dubai Lynx universe
CMO x Creator Fireside
An intimate dialogue between a brand leader and a creative. This candid conversation explores how brands and creators build cultural relevance and connect with audiences.
CMO x Creator Fireside brings two worlds together for an unfiltered conversation on creativity, culture, and impact. Think: a CMO of a global brand in dialogue with a filmmaker, artist, or influencer about building cultural relevance.
The Big Reveal
A behind-the-scenes look at a major campaign or brand transformation. Discover the strategy, creative process, and measurable impact through visuals, data, and storytelling. A brand or agency team walks through the strategy, creative, and impact of a standout piece of work — with visuals, data, and storytelling.
Go beyond the headlines. The Big Reveal takes you inside the making of a standout campaign — from bold ideas to business impact.
BrandTable: Curated Roundtable Lunches
Ideas meet influence
Intimate roundtables that bring together senior decision-makers and creative leaders for open, facilitated discussions. No presentations — just real talk, shared insights, and meaningful connections.
Where ideas meet influence - BrandTable creates space for candid conversations among CMOs, creative leaders, and government voices.
BrandBuilders: Masterclasses for Emerging Talent
Learn. Build. Lead.
Hands-on learning sessions designed for early-career professionals. Four simultaneous breakouts led by experts and sponsors, offering practical tools, frameworks, and real-world case studies.
The sessions end with group reflection, dedicated time for networking and a certificate of participation for attendees.