Join MENA's creative marketing community at Dubai Lynx

5 March 2024

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Winner of the most effective campaign in the world two years in a row (WARC 2017, 2018), Josy Paul, BBDO India’s Chairman and Chief Creative Officer will be taking to the stage at Dubai Lynx 2024.

The Dubai Lynx Festival will take place on 5 March 2024 at The Emirates Golf Club. It will feature two stages of content with an exceptional line-up of global and regional speakers, including Mastercard, ESL FACEIT GROUP, HungerStation, Kraft Heinz and the Saudi Ministry of Culture. . The programme will focus on the themes of; Creative Effectiveness, Talent & Culture, Creative Risks and AI & Innovation.

See the speaker line-up
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What to expect

The Festival is a melting pot where ideas, brands and technology collide. The festival boasts multiple stages; 25+ hours of content, 35+ global speakers, 80+ global jurors with 1000+ attendees from across the MENA region and beyond to hear cutting-edge content, network with their peers and celebrate the region's most creative work.

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Who attends

Since 2007, Dubai Lynx has brought together decision makers from the creative marketing community, global speakers and young talent from the industry together.

Our attendees are credible, influential, innovative and creative – made up of creative communications agencies, big brands, advertisers, CMOs and marketers, innovators, platforms and tech companies. As a sister festival to the globally renowned Cannes Lions International Festival of Creativity, we continue to maintain a profoundly impactful network.

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Connect with us

The Festival offers plenty of opportunities to connect with peers and like-minded Festival-goers. Networking opportunities include:

  • Matchmaking Community Meet-ups
  • Meet the speakers
  • C-suite roundtables
  • Lynx Connect Drinks
  • Bespoke networking events
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The Mastery Meetups

Hosted onsite at the Dubai Media City activation at the Dubai Lynx Festival on 5 March 2024 at Emirates Golf Club, the Mastery Meetup is an excellent opportunity to meet 1-to-1 with expert creatives who will share their knowledge, experiences, and insights over an hour of intimate interaction.

There will be 4 Mastery Meetups throughout the day, each lead by an expert from a creative agency, brand, film production and sustainability.

Email us at zainao@dubailynx.com to sign up. Spaces are limited and will be assigned on a first-come-first-served basis.

Make a note of the mastery meetups and plan your time at Lynx:

  • 10:00 - 10:30: Priya Sarma, Sr. Sustainability and Corporate Affairs Head for Home Care and Beauty & Wellbeing Categories, ME & Turkey, Unilever
  • 12:00 - 12:30: Ali Rez, Chief Creative Officer MENAP, Impact BBDO Group
  • 14:00 - 14:30: Tarek Sabbouh, Creative Director, The Estée Lauder Companies Inc.
  • 15:30 - 16:00: Shane Martin, Founder, Boomtown Productions

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The CMO Roundtable

Taking place during the Festival, the CMO Roundtable powered by Double Verify, is an invite-only Initiative and an ideal opportunity to network with some of the region’s most senior CMOs, discuss challenges, insights and what’s keeping them up at night.

A detailed coverage of the discussions will be featured in Campaign Middle East highlighting the key insights from the roundtable. If you’re interested in being invited to the CMO Roundtable, please email rachelp@dubailynx.com.

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The CMO Growth Council

In 2018, Cannes Lions and the ANA (The Association of National Advertisers, USA), formed the CMO Growth Council – 25 leading global CMOs, united in their mission to identify and break down some of the barriers to potential growth in our industry.

The collective contributions from these sessions will contribute to a set of playbooks, roadmaps and actions that will be presented by Marc Pritchard (Chief Brand and Marketing Officer, P&G – and Chair of the CMO Growth Council) at Cannes Lions. Participants will be given the opportunity to have their say, put forward their perspectives, network and learn from each other.

This year, Dubai Lynx will be hosting 25 CMOs at leading brands in the region for the regional chapter of the CMO Growth Council, powered by Bloomberg Media. If you’d like to be a part of it, contact bonyr@dubailynx.com.

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"I'm here to seek fresh influences from unexpected sources and to collaborate with fellow creative minds."

Josy Paul

Chairman and Chief Creative Officer

BBDO India

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