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Discover Winning Strategies for Marketing in MENA

MENA Stage, 12:00 - 12:20
Hosted by: WARC

Join this session to a deep dive into the thinking behind some of the most groundbreaking campaigns in the region. Gain practical tools that will help you create breakthrough results for your clients.

Explore the trends from The WARC Awards for MENA Strategy and find out how some of the most disruptive marketing ideas are growing brands in the Middle East and North Africa.


  • What are the best new examples of marketing strategy in the region?
  • What defines a breakthrough campaign in the MENA region?
  • What are some of the challenges and advantages of marketing in this region?
  • How can you overcome some of the biggest marketing challenges in the region?


Lianne Braganza, Chief Marketing Officer, Cigna

Catherine Driscoll, Commissioning Editor EMEA, WARC