How to Build an Agile Social Strategy
MENA Stage, 16:40 - 17:00
Hosted by: Media.Monks
With the mission to support and promote efforts to prioritise digital wellbeing, Saudi Arabian initiative Sync sets out to connect with opinion leaders, Gen Z and their parents, to change the conversation on social media when it comes to tech and digital misuse.
A social media strategy that is not only synced with the current conversation, but also is adaptable and builds a genuine connection is the key to success, whether it's changing the perception of your brand, or building your brand to be a relevant conversation partner on social media. Join this session with Sync/Ithra and Media.Monks to understand how they've built an adaptive strategy that allows for agility, flexibility and quality, as well as measurable impact.
Questions
- What channels are the most effective?
- How can I measure ROI on social?
- What social media trends are on the horizon in 2023?
Speakers
Mitch Williams, Head of Social, Media Monks
Wadha Alnafjan, Head of Marketing & Brand Management, King Abdulaziz Center for World Culture (Ithra)