MENA Stage, 16:40 - 17:00
Hosted by: Media.Monks
With the mission to support and promote efforts to prioritise digital wellbeing, Saudi Arabian initiative Sync sets out to connect with opinion leaders, Gen Z and their parents, to change the conversation on social media when it comes to tech and digital misuse.
A social media strategy that is not only synced with the current conversation, but also is adaptable and builds a genuine connection is the key to success, whether it's changing the perception of your brand, or building your brand to be a relevant conversation partner on social media. Join this session with Sync/Ithra and Media.Monks to understand how they've built an adaptive strategy that allows for agility, flexibility and quality, as well as measurable impact.
Mitch Williams, Head of Social, Media Monks
Wadha Alnafjan, Head of Marketing & Brand Management, King Abdulaziz Center for World Culture (Ithra)