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How to Build an Agile Social Strategy

MENA Stage, 16:40 - 17:00
Hosted by: Media.Monks

With the mission to support and promote efforts to prioritise digital wellbeing, Saudi Arabian initiative Sync sets out to connect with opinion leaders, Gen Z and their parents, to change the conversation on social media when it comes to tech and digital misuse.

A social media strategy that is not only synced with the current conversation, but also is adaptable and builds a genuine connection is the key to success, whether it's changing the perception of your brand, or building your brand to be a relevant conversation partner on social media. Join this session with Sync/Ithra and Media.Monks to understand how they've built an adaptive strategy that allows for agility, flexibility and quality, as well as measurable impact.


  • What channels are the most effective?
  • How can I measure ROI on social?
  • What social media trends are on the horizon in 2023?


Mitch Williams, Head of Social, Media Monks
Wadha Alnafjan, Head of Marketing & Brand Management, King Abdulaziz Center for World Culture (Ithra)