MENA Stage, 15:20 - 15:40
Hosted by: Interbrand

Digital leading company stc completely evolved its brand to fuel growth beyond its traditional telco industry through the creation of an integrated ecosystem of products and services - covering consumer’s needs around communication, finance and entertainment.

Hear from Nancy Villanueva, CEO Iberia & Middle East at Interbrand, and Mohammed Abaalkheil, Vice President Corporate Relations at stc and gain practical tools to help you navigate business transformation by putting the brand at the core. Discover how can you set a clear ambition and growth roadmap to future-proof your brand.

Questions

• Does the business need to transform once there is an evolution of the brand or does it also work the other way around?
• What are the most insightful learnings you’ve attained after working together for so many years, as the branding partner and the client?
• How important is it to align internally with every employee in order to drive business transformation?

Speakers

Nancy Villanueva, CEO Iberia & Middle East, Interbrand

Mohammed Abaalkheil, Vice President Corporate Relations, stc