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Ammar Alamro

Ammar Alamro

Ammar Alamro

Director of Marketing and Communications

Saudi Sports for All Federation

Speaking at

Tuesday 05 March, 14:10 - 14:30

Marketing to Gamers in 2024: Insider Tactics and Tips

Biography

Ammar Alamo

Director of Marketing and Communications, Saudi Sports for All Federation (SFA)

Ammar Alamo is a dynamic and results-oriented marketing professional, serving as the Director of Marketing and Communications at the Saudi Sports for All Federation (SFA) in Riyadh, Saudi Arabia. With an MBA and a passion for strategic brand development, Ammar has a proven track record of establishing and optimizing B2C and B2B marketing functions for maximum performance.

Since joining the SFA in January 2023, Ammar has played a pivotal role in promoting and growing major events, including the Riyadh Marathon and the SandClash CrossFit competition. His strategic vision and quick adaptation to brand positioning have been instrumental in the success of these initiatives.

One of his key achievements with the SFA has been the #MoveYourWorld campaign, which encouraged physical activity in Saudi Arabia by asking people to post images and videos to highlight movement on a variety of social media platforms, including Shahid and Twitch. The campaign, which also featured a virtual Museum of Extinct Mobility experience, garnered an impressive 21 million video views and 800,000 clicks.

The #MoveYourWorld campaign was also named one of the top 10 promotional campaigns in the Middle East in 2023 by Campaign magazine. This achievement stands as a testament to the incredible teamwork and dedication behind the project.

A lifelong learner, Ammar recently completed the Digital Marketing Strategy program at Harvard University, further enhancing his expertise in the ever-evolving field of marketing. He adds this to the MBA obtained from the University of Wisconsin-Whitewater, and the BBA from Qassim University.

Prior to working at the SFA, Ammar spent seven years in a number of roles at Saudi Arabia’s Olayan Group, which he joined as a marketing trainee in 2015. During that time, he contributed significantly to the organization’s success, and is grateful for being part of such a value-driven organization, gaining a wealth of knowledge during his tenure.

Ammar continues to be a driving force in the marketing landscape, combining strategic thinking, innovation, and a passion for bringing people together through the power of sports and community engagement.