Bertille Toledano started her career in 1994 at Saatchi & Saatchi.

She has worked in several global ad agency networks, Saatchi&Saatchi, Young & Rubicam and BBDO where she has always occupied strategic positions: Strategic planning, Development Director (CLM/BBDO), Strategic Planning Director (Young & Rubicam Paris), Managing Director and Vice President in charge of strategy and development (CLM/BBDO).

Bertille joined BETC in 2012 and was appointed President of BETC in February 2013. She played a key role in the transformation and development of the agency during the move from Paris to its new headquarters Magasins généraux in Pantin in 2016.

In 2017 Bertille was listed as one of Ad Age’s Women to Watch.

She is in charge of the global Lacoste account and was a driving force behind the award-winning “Save Our Species” and “Crocodile Inside” campaigns.

She was on the Cannes Lions Creative Effectiveness jury in 2016 and 2022.

She is President of the Advertising Agencies French Union – the AACC, where she is instrumental in elevating women and young people in the industry through diverse efforts.