Eleni is the Executive Director of the Advertising Business Group, where she drives initiatives to advance a more ethical, responsible, and sustainable advertising sector. She is a distinguished business leader, renowned for her expertise in management, digital transformation, and marketing. With over three decades of experience across diverse industries and global markets, she has held leadership roles in Meta (ex-Facebook), Omnicom, Sony and Multichoice.

Today she serves as the Founder and CEO of KITRA Inclusive, a pioneering consultancy firm dedicated to fostering fair and efficient organizations. Today she serves as the Founder and CEO of KITRA Inclusive, a pioneering consultancy firm dedicated to fostering fair and efficient organisations. As a passionate advocate for gender equality and inclusion, she spearheads women's leadership initiatives and mentors aspiring professionals. Eleni is a respected author and educator, contributing to the advancement of leadership and entrepreneurship. Recognised as one of Asia's Top 100 Women Power Leaders and a CIOTimes Influential Woman to Watch, Eleni continues to champion innovation, inclusivity, and sustainability in business and beyond.