Joe Lahham
Joe Lahham
Managing Director
TBWA\RAAD
Biography
Joe brings over two decades of experience in multi-disciplinary roles across the MENA Region and Europe, shaping his expertise in integrated communication, strategy, marketing, digital, and innovation. His extensive journey has cultivated a wealth of best practices, and he is recognized for his passion as a leader, ambition as a partner, and enthusiasm as a team player. Joe is known for his determined mindset, demonstrating exceptional skills in overcoming operational challenges by understanding both the people and the problems at hand.
In September 2013, Joe joined TBWA\RAAD as a Group Account Director and has demonstrated remarkable ambition and determination, steadily advancing in his career. His journey culminated in his recent appointment as the Managing Director for the agency in Dubai.
Before his tenure at TBWA\RAAD, Joe contributed his skills and expertise at Wieden+Kennedy in Amsterdam and Dubai, serving as a Regional Account Director on the GE MENAT account. His advertising career started in 2004 with GREY, where he worked on regional clients such as Twix and Galaxy, Bacardi, VISA, Burger King, Solider, and Pampa juice. Later, he spent six years at Leo Burnett, playing a pivotal role in launching two major telecom operators in the region (du, VIVA) and establishing three startup offices.
Joe holds a BA in Marketing from NDU and earned an MBA from Newport California. His commitment to excellence and his diverse background make him a valuable asset in the dynamic world of marketing and communications.