Josy started BBDO India from the backseat of his car in 2008.

His visionary leadership has since garnered accolades such as 'Creative Agency Head of The Year' by the Indian Advertising Association (IAA) and recognition as one of the most influential figures in Indian advertising, as acknowledged by The Economic Times. In 2020, he received the esteemed honour of being inducted into the Advertising Club Calcutta's Hall of Fame.

Josy's groundbreaking past campaigns, guided by his philosophy of 'Create acts, not ads,' have consistently challenged norms and inspired change. The iconic #ShareTheLoad campaign, launched in 2015, initiated dialogues on gender equality by championing men's involvement in household chores, earning prestigious awards like a Glass Lion Grand Prix at Cannes and multiple Gold Lions.

Before his BBDO India journey, Josy established the challenger agency 'David' for Ogilvy in June 2000, which has now grown into a global network.

Josy Paul remains a challenger at heart, catalysing transformative shifts in perception and cultural attitudes. He actively contributes to the industry as a jury member in renowned award shows and his words are frequently seen in the press. His dynamic presence extends to speaking engagements on prominent stages like Cannes Lions, where his visionary ideas continue to inspire change.

Side Fact: Josy was born during an earthquake and has a permanent tremor.