Laila is an accomplished marketing professional with experience in both local and international companies. She drove success and revenue results hand in hand with her clients through award winning campaigns in the Tourism, Financial, and Telco industries. Currently at Qiddiya as a senior Marketing Manager heading Qiddiya’s digital marketing efforts. Prior to that she was at Twitter, leading the largest book of business in the region. Where she has managed to grow in the role and enforce Twitter’s regional positioning especially in Saudi Arabia by leading the go to market strategies that have resulted in a significant increase in revenue YoY.

Prior to that, she was a senior project manager at Tajawal (Almosafer) part of Seera Group. She has founded a talent accelerator program in collaboration with Google, Twitter, Meta, and AWS. As well as, taken part in market entry strategies and the enablement of additional payment gateway solutions to increase overall sales.

Early in her career, she was a CSR specialist at AH algosaibi while co-founding her startup Chic on Edge a fashion retail platform connecting niche designers with consumers in the GCC. Her retail background came from her experience whilst working at Pragma Retail Consultancy in the UK.