A master of Marcom, with a career spanning over two decades and a fascination with the power of communication, starting with her childhood obsession with advertising. Now, Mai has become widely recognised as one of the most innovative entrepreneurs in the creative industry, particularly in the MENA Region.

Early in her career, held leading positions at some of the biggest names in advertising, from Lowe, Grey to Bates. Also played a crucial role in the growth and success of some of Egypt’s current giants such as Synergy. Then, joined Animation Advertising focusing on setting up and running the Account Management department. Throughout she managed a large portfolio of global and local brands.

Salama and Partner Neamant Khalil launched their entrepreneurial journey in 2014, with their first company TheWorx, an independent and innovative events consultancy.

During the same year, launched the CreativeIndustrySummit(C-S), the First and Biggest body devoted to empowering, and connecting the diverse creative economies of Egypt and the MENA Region. Following its rapid growth in Egypt, C-S expanded into Saudi Arabia.

C-S launched its first People’s Choice Awards, dedicated the to Season of Ramadan and its economy, awarding the whole ecosystem that works tirelessly to bring out the entertainment and content aired and consumed during the holy month, from TV shows, and songs to Advertising. Now C-S has flourished into the Region’s creative economy’s gateway for countless opportunities where the unprecedented is the norm.

During the last decade, Mai has played a key role in changing the face of the events and creative industries, establishing several game-changing experiences and festivals.

Additionally, won Egypt’s license for the Cannes Lions-2018

Became the WomenEconomicForum(2020) EgyptChapter and hosted the first Forum under the Auspices of the Egyptian President and Support of the National Council for Women. With the WEF being the largest gathering of women entrepreneurs and leaders worldwide, it is attended by top governmental officials, business leaders, and a diverse line-up of highly accomplished women.

A leader with a proven track record of success in advertising, marketing and management. Her strategic mindset and splendid communication portfolio make her a valuable asset who sits on the board of several entities.