Mayssa Abed is the Head of Creative for Nestlé in the Middle East and North Africa, where she oversees the overall quality of creative assets across channels. She leads the MENA content studio and serves as the primary relationship lead for creative agency partners and platforms.

Mayssa's responsibilities include inspiring and empowering Nestlé marketers to utilise world-class creativity to fuel brand growth. She fosters a culture of creativity, equips teams with the necessary skills and tools for developing highly creative marketing strategies, and ensures that Nestlé's brands connect deeply with consumers' hearts and

minds by prioritising authenticity, cultural relevance, and exceptional brand experiences

across touchpoints.