Mitch is an accomplished professional who possesses an unwavering enthusiasm for leveraging the influence of digital and social media to enhance brand presence and cultivate customer loyalty. With over a decade of experience in the UAE and an extensive background in sectors such as telecommunications, banking, retail, FMCG, and magazine publishing, Mitch stands at the forefront of his field.

In his current role as Head of Social at Media.Monks, Mitch utilises his wealth of expertise to foster creativity and deliver tangible results for his clients. His exceptional track record is evidenced by his senior positions at renowned advertising agencies such as Create Group, M&C Saatchi, Wunderman, and Serviceplan Middle East.

Mitch's outstanding work has been acknowledged by industry experts, including MEPRA, PRCA, MENA Effie, The Clio Awards, and Dubai Lynx. He has also had the privilege of sharing his valuable insights as a panellist at multiple industry events and serving as a judge at prestigious advertising award shows over the last few years.