Nick Pringle

Nick Pringle

Nick Pringle

Chief Creative Officer, EMEA

R/GA

Speaking at

Tuesday 05 March, 16:00 - 16:20

AI: The Shift from Attention to Intimacy

Biography

Nick is responsible for leading the creative vision for R/GA in EMEA and driving the transformational work for which the agency is known. He spent three years as R/GA New York’s VP, ECD leading work for Samsung, Mercedes-Benz, Amex, and Shopify. Over the years he’s won 17 Lions, 13 OneShow pencils, and 7 D&AD pencils for his innovative work on brands such as Google, Nike, Samsung, McDonalds, Eurosport and Allianz.

More recently at R/GA London he has spearheaded the network’s use of AI in the creative process, picked up a Grand Prix Cannes Lions award for the agency’s work on NikeSync, launched a new creative platform for YouTube Shorts and created a new, multi-award-winning digital bank from the ground up. The breadth of the agency’s work is a testament to Nick’s cross-disciplinary skill set as a creative leader and a deciding element that led to R/GA’s Campaign Digital Agency of the Year Award Win in 2023.