Skip to Content

Passant El Ghannam

Passant El Ghannam

Passant El Ghannam

Marketing Director - MEA

Kraft Heinz

Speaking at

Tuesday 05 March, 09:30 - 10:10

Brands in the Hot Seat - Kraft Heinz, ESL and Emirates NBD

Biography

Passant ElGhannam is currently Head of Marketing at Kraft Heinz Middle East & Africa

She is a passionate and driven marketeer with over 16 years of experience in Brand building, Strategy, Communication & P&L management. She is currently the Head of Marketing in Kraft Heinz Middle East & Africa and is responsible for growing the brand, the business and the team via Creative Comms, disruptive innovations, & empowering candid coaching.

In her 6 year exciting journey with Kraft Heinz, she has held various positions, starting with leading marketing in Egypt, then moved to the international zone where she led Brand Build for Eastern Europe, Russia, Poland, MEA and Asia, and then finally Headed Strategy for Taste elevation across the international zone.

Before Kraft Heinz she was in Brand & category mgmt at Reckitt, the Clorox company working with iconic brands like Dettol, Vanish, Harpic, Veet & Clorox delivering unprecedented growth via disruptive comms and smart category and P&L mgmt.

In 2023 she created 4 award-winning campaigns totalling 53 Awards from prestigious festivals like Cannes Lions, Dubai LYNX, Clio, NYF, LOERIES, The One Show, Webby, Caples, Adstar, London International Awards, Felis & MEPRA.

Passant is an Egyptian national who holds a BA in Marketing Communication from The American University in Cairo.