“Creativity has the power to change Human behaviour” and that is the philosophy Raj lives by every day. He is redefining the industry by using creativity with design and technology to find human solutions for the biggest brands, because what’s good for people is good for brands. His body of work reflects his vision for creativity.

His work for Whisper Touch the Pickle was one of the first social movements to break the taboo around periods around the sub-continent.

Recently his work for P&G Whisper – Missing Chapter won him a Grand Prix in Sustainable Development Goals at Cannes Lions 2022 – an award which is very close to his heart as it makes a real difference by getting a chapter on Periods in School books and by breaking period taboos and helping 23 million girls stay in school.

He and his team gave every Indian a piece of national treasure, by building Bajaj motor bikes out of the legendary warship INS Vikrant. With collaboration with India’s biggest petroleum brand and government of India they innovated world’s first anti-collision road management system to reduce road accidents on Himalayan Roads. For one of India’s biggest financial brand he created India’s 1st social media based micro financing system.

Raj is also the only creative in advertising to have an episode featured on him in the Netflix Docuseries – Creative Indians Season 4 – a series which showcases the most talented Indians from Oscar winners to Bollywood Stars and artists to Grammy Awards winning musicians.

On the way, while creating Humankind work which is impactful and change oriented, he has also won multiple Grand Prix and metals at Cannes, One Show, D&AD and Spikes Asia. But he believes his biggest creation till date is Apollo 11 a specialised division of Leo Burnett India, consisting of what he calls ‘the mutant creatives’. Team of young people in their 20’s with backgrounds like aerospace engineering, product designers, data analyst and environment scientists solving human and brand problems with him.