Santi is responsible for leading creativity for Coca-Cola™ Eurasia & Middle East.

With over 15 years of international experience, he's been fortunate enough to have worked in top advertising agencies, collaborated with and therefore learned from some of the greatest talents in our industry, and been awarded in multiple local and international festivals.

He has never been ranked as the most awarded creative in any yearly ranking, but he witnessed Messi becoming FIFA World Cup 2022 Champion live, and that is more than enough.