Valentina Culatti is Director of EMEA Creative Strategy and Global Sponsored Production at Snapchat. Helping brands to use Snap’s creative formats to reach its highly engaged global community of 750 million+ monthly active users, Valentina has a particular focus on leveraging Snap’s innovative, industry-leading Augmented Reality (AR) technology to drive impactful business results for clients. Before Snapchat, Culatti spent almost five years at Meta where she held the position of Director of Creative Shop Northern Europe. Before Meta, Culatti invested almost a decade at innovation production studio UNIT9 where she held the role of Managing Director and Director of the Board, leading a team of over 200 creatives, producers and digital technologists around the world, working across VR, Digital, Gaming, Experiential and Film, overseeing projects that garnered Cannes Lions, Emmy and BAFTA awards