Entries open for Dubai Lynx 2026 with refreshed categories

Luxury Lynx Award launches

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has today announced the 2026 Awards are open for submissions. This year sees changes to the Awards, with updates that reflect the evolving MENA creative landscape and celebrate work that drives real impact, inclusivity and innovation.

Following consultation with the industry, the Luxury Lynx Awards have been introduced to celebrate creative communications for luxury goods and experiences. This Award recognises branded communications and solutions that drive business performance and brand loyalty to set a new creative benchmark for Luxury in the region.

Philip Thomas, Chairman, Dubai Lynx commented: “We’re excited to introduce the Luxury Lynx Award. The luxury sector is experiencing significant transformation and our research uncovered the need for a dedicated Award that elevates the discipline and reflects the unique challenges and opportunities within luxury communications. We look forward to seeing the work that will set the inaugural benchmark in the region.”

Ian Fairservice, Vice Chairman, Dubai Lynx, added: “Dubai Lynx has always championed creativity that drives business results and cultural progress. The developments for 2026 ensure the Awards remain relevant to brands, agencies and creators who are pushing boundaries and setting new standards for excellence.”

The 2026 Awards introduce several exciting updates, including an update to the Design Lynx with a new Transformative Design section to recognise design excellence that delivers measurable impact through innovation. Glass: The Award for Change has evolved to spotlight work that creates long-term impact and more inclusive representation across a broader range of communities. And, to reflect the rise of the creator economy, the Social & Creator Lynx Award has undergone a refresh, with five new sub-categories and a new name to better recognise and celebrate the growing role creators play in shaping brand messages.

Marian Brannelly, Global Director of Awards, LIONS added: “The integrity of the Dubai Lynx Awards lies in their ability to evolve in step with the industry. Each year, we adapt the Awards to ensure they reflect MENA’s creative landscape, while recognising work that not only propels MENA forward but also competes on a global stage. At the heart of the Awards is a commitment to celebrate creativity that sets the benchmark locally and resonates internationally.”

Entries into Dubai Lynx are being accepted until 22 January 2026. Further information on the Awards can be found at www.dubailynx.com/awards.

The Arabic translation can be found here.