CMO initiatives

Stay ahead of the curve in the creative and marketing industry. Lynx offers bespoke programmes for marketers year-round designed to enhance your brand, create strategic solutions for your business and get in front of the region’s senior marketers.

Our Beyond the Trophy Series involves bespoke events where you can gain valuable insights from Lynx winners - their journey to creative excellence, the inspiration behind the work and how strategic communications can lead to business success. Learn about the winning work first-hand, develop ideas for new business marketing initiatives, and connect with MENA’s influential winners.

In 2018, Cannes Lions and the ANA (The Association of National Advertisers, USA) formed the CMO Growth Council – 25 leading, global CMOs, united in their mission to break down some of the barriers to commercial growth in our industry. The CMO Growth Council brings together members to share their findings to date and outline best practice in Brand Innovation & Creativity. Partnership with this session allows you exclusive access to the region’s key decision makers.

The invite-only CMO roundtable is designed for the region’s leading marketers. The session provides a platform for CMOs to discuss themes pertaining to the marketing landscape. This partnership will allow you the opportunity to network with fellow peers in an exclusive setting, get exposure through branding, and have a report on the roundtable published in Campaign Middle East - MENA’s publishing leader for industry news.

The Marketing Society hosts several initiatives with Dubai Lynx, including exclusive breakfasts and curated sessions, giving the industry the opportunity to find out how to be a better marketer. The Marketing Society curated programmes allow you first-hand access to this exclusive renowned association and its members, and the ability to connect with creative and marketing professionals whilst simultaneously gaining inspiration from thought leaders.

Hosted ahead of the main stage content, these sessions feature leading regional CMOs from world-renowned brands who will discuss key topics affecting them and the industry as a whole – as well as panic room situations; what marketers need to “wake up” to for the year ahead as a consequence. By sponsoring the Brand Breakfasts you will position your brand in front of the region’s top marketers.

Sister programme to the popular Cannes Lions CMO Accelerator programme, the Dubai Lynx CMO Accelerator programme features top tier global speakers, panel discussions and timely peer-to-peer discussions with open and honest dialogues. The programme brings together fifteen of the region’s senior marketing decision-makers. Sponsoring the programme allows you to gain industry-wide recognition through branding, spotlight your brand through showreels, as well as direct networking and engagement opportunities with marketing leaders.

The region’s leading CMOs meet up over a light-hearted dinner at a premier venue to discuss all things creativity and marketing. This is a chance to connect over a meal with MENA’s marketing leaders and collaborate in an informal environment.