Each year, much interest is focused on the winners of Dubai Lynx. The MENA campaigns, agencies, brands, clients, networks and countries that have been successful are given a platform in our region. But before there are winners, there’s judging.
Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake.
This is what sets Dubai Lynx apart and ensures it continues to be MENA’s most respected creative accolade.
HOW WILL JUDGING WORK IN 2021?
At Dubai Lynx 2021, we will judge two years of work.
Work for the 2020 eligibility period: implemented for the first time between 1 February 2019 to 29 February 2020. Referred to as ‘2020 work’.
Work for the 2021 eligibility period: implemented for the first time between 1 March 2020 to 14 February 2021. Referred to as ‘2021 work’.
The work eligible for each year’s festival will be judged separately. We will have one Jury for each Lynx as usual, and this jury will judge both years’ work, but in separate sessions.
HOW THE JUDGING WORKS
Judging consists of viewing, voting, discussion and awarding of trophies.
Judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The jury will then review and finalise this proposed shortlist. Typically about twenty percent of entries will make it to this stage.
Guided by the Jury President, judges review and debate entries in the shortlist before voting on whether they consider each a Lynx winner. It takes a two-thirds majority vote to claim a trophy and only about 9% of entries will do so.
After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from among Gold or equivalent winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for non-profit organisations and charities aren’t eligible in their award, but will be considered for the Grand Prix for Good.