Each year, much interest is focused on the winners of Dubai Lynx. The MENA campaigns, agencies, brands, clients, networks and countries that have been successful are given a platform in our region. But before there are winners, there’s judging.
Enormous consideration is given to who will judge the work and how. The high calibre of our juries is matched by the high standards that we hold them to and the rigorous processes they undertake.
This is what sets Dubai Lynx apart and ensures it continues to be MENA’s most respected creative accolade.
How will judging work in 2021?
At Dubai Lynx 2021, we will judge two years of work.
Work for the 2020 eligibility period: implemented for the first time between 1 February 2019 to 29 February 2020. Referred to as ‘2020 work’.
Work for the 2021 eligibility period: implemented for the first time between 1 March 2020 to 14 February 2021. Referred to as ‘2021 work’.
The work eligible for each year’s festival will be judged separately. We will have one Jury for each Lynx as usual, and this jury will judge both years’ work, but in separate sessions.
How judging works
Judging consists of viewing, voting, discussion and awarding of trophies.
Judges consider and score each entry on a scale of one to nine based on whether they consider it a shortlist candidate. The jury will then review and finalise this proposed shortlist. Typically about twenty percent of entries will make it to this stage.
Guided by the Jury President, judges review and debate entries in the shortlist before voting on whether they consider each a Lynx winner. It takes a two-thirds majority vote to claim a trophy and only about 9% of entries will do so.
After voting, results are read out and juries confirm the decisions. Candidates for Grand Prix, selected from among Gold or equivalent winners, are also identified and further discussion follows before a last vote to determine the Grand Prix winner. Entries for non-profit organisations and charities aren’t eligible in their award, but will be considered for the Grand Prix for Good.
Dubai Lynx, organised and managed by Ascential plc, is a proud member of the Unstereotype Alliance. As such Dubai Lynx continues its mission to celebrate creativity that changes the world for the better with the introduction of updated jury guidelines for the judging process. The new criteria urge the jury members reviewing entries submitted into the Awards, to consider whether the work perpetuates negative stereotypes and inequalities.
The revised guidelines build upon the Objectification criteria introduced in 2017, in collaboration with Madonna Badger, which challenged jury members to use empathy when analysing a piece of work and encouraged the jury to reflect upon how they might feel if the person portrayed was someone they know and care about. In 2020 jury members will also be asked to consider whether the work represents deep-rooted stereotypical portrayals of gender, age, race, ethnicity, disability or other biases.
Dubai Lynx Grand Prix for Good Award
We recognise that it is difficult to judge work created for non-profit organisations and charities against brand-led work for paying clients.
For this reason, we introduced the Dubai Lynx Grand Prix for Good Award.
For this specialist Award, work cannot be entered directly but becomes eligible if it is awarded a Gold Lynx Award and is created for a non-profit organisation or charity. Work fitting this criteria is judged again separately as a Grand Prix for Good contender.
Dubai Lynx Grand Prix for Good Award eligibility
Examples of entries that would be eligible for the Dubai Lynx Grand Prix for Good Award include work created for clients of the following; charities, funds, foundations, appeals, donations NGOs, not-for-profit unions & associations, not-for-profit art facilities such as libraries and museums, equality & health messages.
If a piece of work wins a Creative Effectiveness Gold in 2020 it will only be eligible for the Grand Prix for Good if it was awarded a Silver, Bronze or just Shortlist in 2019, 2018 or 2017.
Glass: The Award for Change
We have a dedicated Award which celebrates culture-shifting creativity. This Award is a place to commend ideas intended to change the world that address gender inequality or prejudice.
We donate all entry fees for Glass to related charities chosen closer to the Festival dates.