What’s new for Dubai Lynx Awards

Dubai Lynx has always been developed in partnership with the creative communications community. Our Awards Team carefully review and update our Lynx Awards and categories in line with industry developments.

If you would like an Awards Expert to talk you through the changes in more detail please get in touch with us on awards@dubailynx.com.

New Award: Creative Strategy Lynx

Celebrating the idea behind the idea, the new Creative Strategy Lynx considers how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.

To be eligible for Creative Strategy Lynx the strategy being judged relates to work first implemented between:

‘2020 work’ - 1 February 2019 - 29 February 2020
‘2021 work’- 1 March 2020 - 14 February 2021

Introduction: Industry Craft Lynx

We have launched the Industry Craft Lynx to celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life which is reimagined from the Print & Outdoor Craft Lynx.

New Section: Culture & Context

Comprising six categories across seven Lynx Awards, each celebrating work that is brought to life through cultural insights and regional context as well as challenger brands, breakthroughs on a budget. The Culture & Context section also includes the new category ‘Market Disruption’. This category celebrates work that has creatively embraced an ‘adapt & adopt’ approach to their work in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.

Eligibility Dates

You can enter ‘2020 work’ and ‘2021 work’ into Dubai Lynx until the final deadline on 3 February 2021. Eligibility dates are dependent on the year and the Lynx that is being entered, please see the Rules & Eligibility page full details for each Lynx and for each year.

The key eligibility dates are:

Work for the 2020 eligibility period: aired, implemented or been released to the public for the first time between 1 February 2019 – 29 February 2020. Referred to as ‘2020 work’.

Work for the 2021 eligibility period: aired, implemented or been released to the public for the first time between 1 March 2020 – 14 February 2021. Referred to as ‘2021 work’.