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What’s new for Dubai Lynx 2023

What’s new for Dubai Lynx 2023

Several updates have been introduced to Dubai Lynx 2023 to enable the awards to evolve and reflect the ever-changing landscape of the MENA region’s creative industry.

Introducing Creative Commerce Lynx

We are very pleased to introduce the Creative Commerce Lynx this year. This introduction reflects the region’s engagement within Commerce awards at our other festivals as well as an increase in commerce focussed work across the rest of the Dubai Lynx.

The Creative Commerce Lynx celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.

Entries will need to demonstrate how innovation and optimisation at any point of the end to end customer journey led to increased consumer engagement and commercial success.

Refresh to Media Lynx

The Media Lynx have also been refreshed for 2023. This year, we've been talking to people across media companies and media networks about what we can do to put the jury in the best position to reward true media ideas.

We have added one new category to ensure the award accurately reflects the current Media industry, and recognises the breadth of work that media agencies and specialists are engaging in. This is the ‘Co-Creation of Branded IP’ category which celebrates the creation of a new and shared piece of IP by a brand or product in collaboration with its media partners to drive engagement and specific business results.

The Media Lynx description has been updated to ensure that the work we are celebrating is specifically creative media ideas, We have also altered the weightings of the judging criteria to place more of an emphasis on the media craft areas, which now weigh at 30% media strategy & targeting, and 30% media execution.

We will continue to make it compulsory that media agencies are recognised within the submissions in the company crediting fields within the Media Lynx. We have also made some updates throughout the categories to reinforce the really clear focus of celebrating media ideas and creativity.

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