What’s New?

We’re introducing a dedicated Award to celebrate creative communications for luxury goods and experiences – setting a new benchmark for the luxury sector. The Luxury Lynx Award will recognise branded communications and solutions tha at drive business performance and brand loyalty, and recognise creativity and innovation that are rooted in craftsmanship.

We’ve updated the Design Lynx Award to reflect the current priorities and evolving practices of design. The new Transformative Design section will celebrate innovative, forward-thinking work that demonstrates how design can shape behaviour, advance social and environmental goals and set new standards for creativity and impact. These new sub categories recognise work that not only stands out but also drives real progress and innovation. They celebrate design’s power to effect change in a variety of contexts – from creating accessible, inclusive spaces to using technology in original ways that redefine how people interact with the world.

To reflect the evolution of the creator economy within the marketing landscape, we’ve redefined the Social & Influencer Lynx Awards. With five new sub categories and a new name, in 2026 the Social & Creator Lynx Awards will help champion the world’s best creator-led marketing and celebrate the pivotal role creators play in shaping and amplifying brand messages.

In 2026, we’re expanding the scope beyond gender to celebrate creative excellence that promotes more equitable representation for a broader range of communities – from disability and race to sexuality and social inequity. You’ll be asked to identify the specific community that the work is aiming to represent, explain the problem it’s trying to address and demonstrate how it’s having a meaningful and long-lasting impact on that community.