Annie Lazarevski is a life long advertising and communication enthusiast. Studied to be a copywriter, early career working as a post-production editor and then many years in various roles in the top South Africa advertising agencies. After a few years at Havas looking after the Reckitt account in Sub-Sahara, Annie spread her wings globally and moved to Havas Dubai with initially a regional and then a global production remit. After five years in Dubai, Annie did yet another move within the Havas network, this time to Dublin. As part of the Havas/Reckitt Global Leadership team, Annie has a broad and truly global role. Engaging with both agencies and clients across the world on a daily basis. The position is a balanced combination of theoretical (building production ecosystems / nailing best practice / future of content) and practical (supporting on-the-ground teams with full aspects of production). In addition to the production function, Annie also leans into specific areas of the Reckitt business as a project manager, serving to tie together various Havas Village entities and client divisions. A particular recent achievement was launching Reckitt Catalyst at Cannes Lions 2025, with Serena Wiliams - Annie managed the 2 year long launch planning end-to-end, including contractual negotiations with Serena W as well as all creative and logistic aspects of the launch and subsequent and ongoing campaign roll-out.