24 years of experience leading creative transformation across markets for some of the world’s most iconic brands.

Founder and CEO of videojuegos.cr, the largest video game community in Costa Rica. With hundreds of active members and a strong social media following, the community continues to grow under his leadership.

Independent music producer. In mid-2024, he released a project more than four years in the making with his favorite national musician, TRIDDI. The project, Pagano, is nominated for Album of the Year and Independent Album of the Year, and together they are nominated for Producers of the Year at the 2025 ACAM Awards.

Dad, geek, gamer, musician, dog lover, and a firm believer that human beings are shaped by the popular culture that surrounds them.