Elias Betinakis is Chief Strategy Officer at WPP Media, where he helps clients drive greater marketing effectiveness through smarter use of data, AI, technology, and insight-driven strategy.

Before joining WPP Media, Elias built an extensive background in Insights and Planning across both brand and agency environments. His previous roles include Head of Brand & Marketing Strategy and Insights at Telia Sweden, Co-Head of Strategy at NORD DDB, and Head of Market Research at Klarna.

He has served on the Swedish Advertising Effectiveness Committee and has been a multiple-year jury member for the Effies as well as all major Swedish advertising awards. His awarded effectiveness cases and brand-journey projects include work for Vattenfall and McDonald’s. Creatively, Elias has been recognized in all major international award shows, including Cannes Lions, Eurobest, and Epica.

Elias has also served on the boards of Komm (the Swedish Association of Advertising Agencies) and APG Sweden, and is a regular lecturer at Berghs School of Communication. Outside of work, he enjoys DIY and renovating his little summer house in the Stockholm archipelago. He has three teenage daughters and a Newfypoo dog.