Fay is a high-impact media leader responsible for the strategic direction, P&L, and growth of Monks’ media operations across the APAC region. With a career defined by operational excellence and market expansion, she bridges the gap between complex digital ecosystems and measurable business outcomes. At Monks, she leads cross-functional teams to deliver integrated, data-led media solutions that drive scale for global brands.

Throughout her career, Fay has successfully expanded Monks’ media footprint across APAC, notably scaling high-growth markets like India through strategic talent acquisition and operational restructuring. She maintains full P&L accountability, consistently driving profitability while pivoting the agency toward AI-integrated media solutions and Engine Optimization (EO). Her work has fundamentally redefined how global brands navigate digital transformation to achieve measurable top-line growth.

Fay is recognized for a direct, high-speed communication style that cuts through corporate noise to focus on actionable results. She possesses the strategic foresight to anticipate shifts in AI and data privacy, allowing her to make high-stakes decisions that protect and grow client investments. Her leadership is defined by building high-performance, autonomous teams that remain strictly aligned with global business objectives and bottom-line success.