With more than 100 advertising awards under his belt, Gui has delivered a range of work across three continents. Brazilian-born, he left home at just 25 to join one of Australia’s hottest agencies, earning the title of Young Gun and becoming one of the most awarded copywriters in his home country. At that point, his work had already received recognition from major festivals around the globe, such as Cannes, One Show, Clios, El Ojo, Effies and Webbys.

In Australia, Gui continued his disruptive thinking for clients like McDonald’s, Virgin Airlines, eBay, Volkswagen and many others. He has helped DDB Sydney, Clemenger BBDO and McCann Melbourne create award-winning work that was featured in The Washington Post, CNN and Fast Company, to name a few.

He’s proud to have worked with exceptionally talented teams, including creating one of the most awarded campaigns in the country in 2020.

Since joining BLKJ Havas in 2021, Gui has led the agency to greater creative heights. Within just a year, he brought in major new business and delivered world-class work, earning the agency its first-ever Grand Prix.

But he truly believes his best work is still ahead of him.