Heloisa Santana has over 35 years of experience in Communications and Marketing, with the last 17 years dedicated to Brand Experience and Experiential Marketing. A communications professional, she currently serves as the Executive President of AMPRO, contributing to the institutional strengthening and advancement of the industry in Brazil.

She is a speaker, author of the books "Uma Sobe e Puxa a Outra (2023)" and "Protagonistas" (2025), and has served as a juror for leading national and international awards, including Cannes Lions, Effie Brazil, PPA, Eventex, BEA World Festival, the Brazilian Design Award, and the Clube de Criação Festival. She also oversees one of Brazil’s largest experiential marketing awards, the AMPRO Awards.

In 2024 and 2025, she was named Event Personality of the Year by Eventex, a recognition that adds to her Grand Prix win at the Prêmio Caio and to her acknowledgment by the Black at Cannes project as one of Brazil’s most influential advertising professionals.

A member of the Hall of Fame of the Brazilian Marketing Academy (ABRAMARK), Heloisa also devotes part of her work to social and cultural initiatives. Since 2024, she has served on the Fiscal Council of the Observatory for Diversity in Advertising (ODP), reinforcing her commitment to diversity, social responsibility, and the development of the creative industry.