‘Bringing creativity back to the boardroom’ that’s the life purpose of an ex-professional football player turned into a visionary creative lead. With a globalista journey that started more than 22 years ago across Europe, the Middle East and now in Asia for the last 8 years, gaining accolades and recognition while growing business, challenging the status-quo and pioneering the New Era of Creativity.

First with 3 years with Dentsu, and being promoted to Chief Creative Officer, and in the last 5 years rapidly growing the Monks with an integrated creative technology vision. With a passion for crafted connected ecosystems and the commitment to create human-craft ideas with a positive impact in culture, he’s now transforming how creativity, tech and data work together.

Leading the Global Recognition and Excellence Program for the Monks, defining the value of creativity for this new era and improving global credibility with focus on Interactive Creative Tech.