Jon Haywood is a Senior Design Strategist & Choice Engineer at Philips, where he connects consumer insight, design, behavioural economics and choice architecture to create experiences that improve people’s health and well-being with meaningful innovation.

Since 2016 at Philips, he's worked on Grooming & Beauty, Oral Healthcare and, more recently, Maternal & Women’s Health; helping to shape creatively effective initiatives that support the lives of future families.

Working in the industry since 1995, Jon has lived and worked in the UK, Dubai, New York, Vancouver and now Amsterdam, and has partnered with brands across automotive, healthcare, finance, FMCG, insurance, nutrition, and consumer electronics.

His work has contributed to large-scale behaviour change; everything from helping over + 2.5 million smokers quit through the STOPTOBER campaign (now adopted in New Zealand, France and the Netherlands), to engaging more than six million women through the pregnancy journey with Pregnancy + app.

Having spent much of his career agency-side submitting award-winning work, Jon now brings a strategic, creatively minded and results-focused lens to judging.

Away from the office, he is also a Nikon-accredited freelance photographer, documenting real human stories of identity, resilience and care.