CREATIVE EFFECTIVENESS
CREATIVE STRATEGY

Kara Yang

Kara Yang
CREATIVE EFFECTIVENESS
CREATIVE STRATEGY

Kara Yang

Managing Director

TBWA\Media Arts Lab

GREATER CHINA

Biography

Kara is the Managing Director of Media Arts Lab (Greater China), Apple’s bespoke creative agency, leading the region’s creative output and operations.

An internationally awarded strategist, her work has been recognized across creativity and effectiveness, including Grand Effies, Gold Cannes Lions, D&AD Pencils and TribecaX, alongside other honors across major global award shows. She leads award-winning work that drove Media Arts Lab Shanghai to the #1 ranking on Little Black Book and earned Campaign Asia Specialist Agency of the Year in Greater China. She also received a commendation as Greater China Agency Growth Leader of the Year, and is known for creating work that moves client business and earns a lasting place in culture.

Her focus is clear: building teams that originate world-class work—Made in China—for Apple.